Exterior Transit consists in advertising on public transports surfaces - for instance buses, trams and trolley buses - criss-crossing the entire city and coming into contact with a wide-ranging audience. The advertising message can be displayed on the left side, the right side or on the back of the vehicle. It is also possible to fully decorate the vehicle and ensure a powerful visual impact.
Exterior Transit advertising is visible to both pedestrian and vehicular traffic, it moves throughout neighborhoods networks ensuring a high number of contacts. Being in the middle of the road and on a large number of vehicles, it produces a high frequency of exposure.
Exterior Transit advertising is sold by networks, i.e., in groups of positions distributed on various vehicles, for a duration of 14 or 28 days; with the exclusion of fully wrapped vehicles, which are purchased by the unit.