Out Of Home Innovation
IGPDecaux offers more than 400 digital screens nationwide within Undergrounds, Airports and Milan Bus Shelters. Digital Out of Home delivers strong impact and great efficiency in conveying messages, thanks to its brightness and moving images. It is an extremely flexible means of communication: the message can be updated quickly, using different kinds of creative content - even highly innovative ones - based on different contextual conditions (weather, time, location, etc.).
Digital solutions are sold in predefined indivisible packages of advertising faces (networks) and according to timeslots; depending on the environment it may also be possible to buy individual positions.