IGPDecaux for the start-ups
Through the broad Out-Of-Home (OOH) and Digital Out-Of-Home (DOOH) portfolio of IGPDecaux (part of the JCDecaux group, worldwide leader in the Outdoor Advertising), the Start-ups will be able to have a presence in the real world in a way that generates trust, familiarity and brand reputation.
With Nurture the Start-ups will reach the widest target audience in the right place and at the right time, having the possibility to keep on growing. The programma allows the access to data-driven planning platforms, to a creative support and to a media co-investment to maximize the communications results.
Campaigns that refer to the right audience and in a contextual way thanks to the planning and audience insight tools.
Sharing of guidance and creative support for more efficient and optimized OOH/DOOH campaigns.
IGPDecaux co-invests with the Start-ups doubling the investments in OOH/DOOH media structures in order to get the most efficient communications.