The outskirts, often but not necessarily coincident with the most fragile city areas, have the potential to become places of regeneration as well as social and economic growth. Now more than ever, there is a growing commitment from the local administrators, non-profit organizations, private foundations and companies towards the outskirts and this definitely represents a great opportunity for IGPDecaux to promote inclusive governance models, while enhancing its business model, which has always been based on providing a service of public utility.
And it is precisely in this perspective that IGPDecaux commissioned the Department of Architecture and Urban Studies of the Politecnico di Milano to develop a format for the regeneration of public space that could be replicated in the fragile areas of the city. The aim was to design a service that generates value and can be used in any city, experimenting an Open Innovation approach that positively contaminates the business.
Therefore, this is how PLAYTIME was born. The volume, with a language that resembles the style of a manual, tells a way to experience the construction of a public space where, apparently, it does not seem to exist one.
At the opening of PLAYTIME, you can find a preface written by Alessandro Loro, IGPDecaux Head of Innovation & Communications.
Click on the following link to download the volume "PLAYTIME. An action framework for public space in fragile urban contexts”.