Next Wednesday, April 27 the eighth edition of the Italian event dedicated to Programmatic Advertising will take place, in online mode. The event will be an opportunity to sum up the state of the art of the market of marketing, communication and advertising.
This year IGPDecaux in partnership with VIOOH, the leading global digital out of home marketplace, will participate in the event with the speech "Programmatic DOOH: Game Changer".
IGPDecaux works within the Urban Public Space, supports the digital and infrastructural transformations of cities on the move and to walk with them on the road to the future and improve the daily lives of citizens. Our goal is to create increasingly personalized communications based on the needs of customers which are also useful to citizens, pleasantly designed and environment-focussed.
Michele Casali, Marketing & Data Director IGPDecaux will talk about the issues related to digital and programmatic advertising, in particular he will focus on the purchasing channels for DOOH and the news that will come in the coming months. Chiara Cordiali, Account Director of VIOOH will also showcase Italian and international case histories of Programmatic and Digital Out Of Home advertising.
In DOOH, thanks to Programmatic, brands communicate with maximum flexibility and they can also choose the assets, days and time slots that best suit their needs. This approach is supported by certified audience data and information (Audioutdoor) and by the full power of the JCDecaux Data Solutions ecosystem (behavioural data, spatial data, footfall assessments, etc.).
Find more on https://www.programmatic-day.it/