IGPDecaux with VIOOH at Programmatic Day!

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igpdecaux with viooh at programmatic day!

19/04/2022

Next Wednesday 27 April will see the eighth edition of the Italian event devoted to online Programmatic Advertising to take stock of the marketing, communication and advertising market.
Also this year IGPDecaux, in collaboration with VIOOH, world leader in Digital Out Of Home, will participate in the event by presenting the panel 'Programmatic DOOH: Game Changer'.

IGPDecaux works in the field of Urban Public Space, supporting the digital and infrastructural transformations of cities on the move to accompany them into the future and improve the daily life of citizens. The aim is to realise communications that are increasingly customised to the needs of customers, useful to citizens, with a pleasant design and at the same time environmentally friendly.

Michele Casali, IGPDecaux’s Marketing & Data Director, will discuss digital and programmatic topics, and in particular will delve into the purchasing channels for DOOH and the innovations that will be released in the coming months. Chiara Cordiali, VIOOH’s Account Director, will also show Italian and international case histories of Programmatic and Digital Out Of Home.

In DOOH, thanks to Programmatic, brands communicate with maximum flexibility, with the possibility of choosing the assets, days and time slots that best suit their needs. This approach is supported by certified audience data and information (Audioutdoor) and the power of the JCDecaux Data Solutions ecosystem (behavioural data, spatial data, footfall assessments, etc.).

For further information, please visit this link: https://www.programmatic-day.it/

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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