The Events Market is evolving and the way it is usually called too: everybody is now talking about Live Communication
A new name recalls a new conception: events are now perfectly incorporated into brands communication strategy. Events are not used spottily anymore; on the contrary they are used strategically and they are considered as a precious opportunity to get in contact with consumers, those consumers whom companies want to offer an immersive brand experience.
IGPDecaux puts its roots also in this sector with its great understanding of Italian territory, of people’s mobility, of the socio-cultural environment and the regional and urban peculiarities throughout country.
The Live proposition puts its roots into our leading knowhow in the Out of Home industry. It is supported by our international experience and confirms our vocation for people and our intention to dialogue with them within the urban environment they live every day for work, study, entertainment or just for fun.
Through the Live, Italian streets and squares turns into our new asset and allow us to keep on communicating with the heart of the city in a warm, involving way. In this offer, Events are sustained and enhanced within a communication stream that is integrated with our traditional and innovative assets.