Innovation and Smart City are important issues for IGPDecaux which is strongly committed to make the cities and the inhabitants’ quality of life better through its services and the OOH advertising. IGPDecaux also enhances new uses of the urban spaces, simpler for the citizens and able to meet their specific needs.
IGPDecaux for the third consecutive year participates to Campus Party as Media Partner, after having organized during the last year the thematic stage called "Cities the New Deal", focused on the Human Centered Smart City. Campus Party is the biggest international format focused on creativity and innovation that unites young people, companies, institutions, Start Up and professionals coming from different sectors who use technology as a tool to innovate, build and transform the future. For this year the appointment will take place at Rho Fiera from the 24th to the 27th of July 2019 with an interesting agenda full of talks, workshops and activities focused on innovation.
In accordance with the focus of this new edition, IGPDecaux has invited the Councillor of the Municipality of Turin responsible for Innovation and Smart City Paola Pisano, whose intervention will involve the public at the “Utopia” stage with a speech entitled "Turin: the city which has revolutionized innovation”. The city of Turin has been able to look to the future embracing innovative tools of which the Councillor will talk about, telling its own tech approach to the PA, capable of creating more efficient and simpler services for citizens and operators.
To promote the initiative, IGPDecaux realized an Out of Home campaign which included several underground urban structures. The appointment is for the 25th of July at 11.30 am at the "Utopia" stage.