On 14 October, to mark World Sight Day, EssilorLuxottica and the Automobile Club d'Italia (ACI) together with partners IGPDecaux, Salmoiraghi & Vigano and Centri Ottici Selezionati launched a national communication campaign ‘Action for good vision on the road’, with the aim of mobilizing people, institutions, mobility players and the optical industry on the importance of ensuring good vision for all road users, in order to improve road safety and halve the number of victims by 2030, as also stated by a recent UN appeal.   

The awareness campaign 'Check your vision' went on air with IGPDecaux on 215 buses and trams in the cities of Milan and Rome for eight weeks, generating 6 million contacts. Out of home, which lives on the streets and accompanies people every day as they move around the city, thus proves to be the most relevant and effective medium for communicating the importance of good eyesight for road safety. 
The campaign was also displayed in 450 Salmoiraghi&Viganò 
digital shop windows and at Luxottica's headquarters in Milan. In addition to these channels, there are the press and social media, which have reached over 41 million users, and ACI, which aims to involve over one million members.  

Ensuring safe mobility is indeed a key global priority.  As vision is a key element, proper vision correction and glare protection are key to making safe decisions and anticipating potential risks on the road. In Italy, more than 3,000 people die in road accidents every year and 240,000 are injured, 7% of them severely. As many as 46% of drivers consider their eyesight insufficient to drive safely during the day*.  
The collaboration between EssilorLuxottica and ACI also includes a series of joint advocacy initiatives and events to raise awareness and promote actions to ensure good eyesight among professional drivers, driving schools and, more generally, all road users.
  
(46% of regular drivers* aged between 15 and 65 believe that their eyesight is not optimal or that prevents them from driving/driving safely during the day. Source: Eyewear use and habits 2019 - June Marketing. Brazil, China, India, France and the United States, glass wearers and non-glass wearers, aged 15-65 - Ne 14276* who drive cars or motorbikes often or nearly every day).