IAB 2023 - Digital Out Of Home Panel | OUT OF HOME REGENERATION!

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iab 2023 - digital out of home panel | out of home regeneration!

06/11/2023

New technologies and massive data usage are placing DOOH increasingly at the heart of omni-channel strategies.

IGPDecaux will participates in the IAB Forum 2023, the main digital innovation event in Italy, at its twenty-first edition this year. Michele Casali, Marketing & Data Director, IGPDecaux, will be speaking at the DOOH | OUT OF HOME REGENERATION! panel,

a session during which an update on the state of the art of the peculiar Digital Out of Home (DOOH) media channel will be proposed with a view to a constantly increasing use of data to support communication strategies.

Together with the main DOOH operators, IGPDecaux will provide insights into current trends in its channels and show how increasingly sophisticated technologies can support the strategic focus of this media, for an ever-more-efficient and high-quality dialogue with the audience on the move.

Chairperson:

ZAVERIO BETTONAGLI, Membership and Services Development, IAB Italia

Contributors:

MICHELE CASALI, Marketing & Data Director, IGPDecaux S.p.A.
CLAUDIA AZNAR GRACIA, Research & Innovation Manager, IGP S.p.A.
ALFREDO COCO, Direttore Marketing Web, Out Of Home & Print, Mediamond S.p.A.
CESARE SALVINI, Chief Marketing and GSR Media Officer, Grandi Stazioni Retail S.p.A.

Where and when

IAB Forum 2023: Regeneration
November 9 from 16:30 to 17:45

For more information, click here

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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