The Fuorisalone will be held in Milan from April 4th until 9th: one of the most important event of Milan agenda when the city offers events and exhibition attracting a wide international public.
IGPDecaux LIVE prepared an offer, suitable for companies of the Design industry and not, who need to convey their values and product through the city while reaching consistent public flows during the Design Week.
Through a dialogue with main Design Districts we analyzed each district's identity, their target, positioning, strategic areas and broadcasted events. From this analysis IGPDecaux LIVE created some customizable proposals built on 3 main activation areas:
- Green Mood: Greenery gates and islands, to be strategically placed within Districts and enriched with engaging elements or with Wi-Fi;
- Design Week Mobility: Points of Interest within the Districts dedicated to car/scooter sharing, exhibition stands for automotive, street advertising.
- Brand Storytelling: For those brands who want to narrate themselves through a waterscreen, a performance area or ledwalls.
Unconventional Brand Activation initiatives to be added to IGPDecaux standard offer, and to be spread also through our web and social channels. An Omnichannel communication before, during and after events.
Download the detailed offer below: