IGPDecaux is a Media Partner of the third edition of the E-mob Festival, scheduled from the 26th to the 28th of September 2019 at the Palazzo Lombardia in Milan.
The e-mobility, which is the focus of the Festival, has become increasingly a central issue for all those organizations who wish to act as supporters and players of the sustainable development on a global basis. IGPDecaux, by offering services to the cities and its users, especially realizing outdoor communication projects, has always been committed to reducing the environmental impact of its urban interventions: the urban structures projected by IGPDecaux aim to provide citizens with useful and sustainable services, pursuing a concept of “Urban Structure” which is based on the principles of a functional economy and eco-design.
The IGPDecaux's interest on the electric mobility is reflected on a number of different levels, including the choice to use low C02 emission vehicles, the personal training through specialised safe and ecological driving courses - which can result in saving the 20% / 25% of consumption - and the constant monitoring of the vehicle’s uses with specific tools able to evaluate the driving style by using fleet management software.
For the third edition of the Festival IGPDecaux will be present with an electric vehicle used by its operators and a bus shelter, which will be exhibited to show the management and the maintaining of the urban structures. The reduction in energy consumption, the optimization of the amount of materials involved, together with their recycling and subsequent sorting, the use of water spry and dry products for cleaning, are the main eco-sustainable measures kept by IGPDecaux, helping to increase the awareness on the issue itself.
The initiative has been supported by an Out of Home campaign involving the milanese trams and the underground station of Cadorna.