'Abracadabra': the Graphic Days® green magic project in collaboration with IGPDecaux

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'abracadabra': the graphic days® green magic project in collaboration with igpdecaux

20/09/2021

On Sunday 19 September, the 'Abracadabra' exhibition, an integral part of the 2021 edition of the international festival of Visual Design Graphic Days® - opened in the courtyard of the Egyptian Museum in Turin.

A green magic project that confirms that culture can create well-being and improve the quality of life, with a positive impact on the city.

The exhibition features 60 illustrations dedicated to the touch theme, donated by as many artists from Italy and abroad.

IGPDecaux contributed to the initiative by displaying the 60 works on its advertising spaces, creating a travelling urban exhibition in the streets of the capital of Piedmont.

In addition, thanks to the Goodvertising application developed by IGPDecaux - the new and original gamification format that combines a physical and digital experience - the illustrations, linked to a QR code on the posters, were made purchasable and the proceeds will support the City of Turin's 'Give a tree' project.

The project was developed with the aim of activating bottom-up participation in actions with actual and tangible effects, using art as a means of raising awareness of the role of culture.

Even after the Festival is over, you can continue to donate, thus helping to plant new trees.

Abracadabra is a Graphic Days® project in collaboration with the City of Turin, the Egyptian Museum, IGPDecaux and the technical partner Printaly.
It will be possible to participate in Graphic Days® from 16 to 26 September.
The works will also be exhibited in the Toolbox Coworking spaces.
For more information, please visit the Graphic Days® website

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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