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Hair, the first Italian talent show dedicated to hairstyling and broadcasted by Real Time channel on prime time, has break in Milan underground.
The Campaign - designed dy Kinetic and IGPDecaux Creative Solutions - stood out on LCD screens, which have been fully branded for the first time. The full screen presence of the showman Costantino della Gherardesca also helped attracting attention, together with the sound effect activated by a sensor of presence.
Above Milan, the campaign was on air in Turin and Rome underground and diplayed in Centostazioni and Ferrovie Nord.