SMART CONTENT
Smart Content is the tool that enables the dream of every advertiser, i.e. being able to push a product with the right content, to the right people, at the right moment and with the right results.
In Standard Mode, it allows swapping content based on one or more rules: weather type (real time), temperature (real time), location, time of day and day of week. Moreover, unlimited Non-Standard Modes (External Social and Data feeds, templates HTML5) can be implemented with ad hoc design and development.
Smart Content is available on IGPDecaux Digital Networks within Airports, Street Furniture and Underground.
Features
and availability
format
Weather
Temperature
Location
Time of the day
Day of the week
External Social and Data feeds
Templates HTML5
where
Piemonte
Lombardia
Lazio
Torino Caselle
Milano
Milano Linate
Milano Malpensa T1
Milano Malpensa T2
Roma
