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IGPDecaux displayed 350 mq of advertisng to create a unique experience that shows us in a surprising way what the FASTWEB optical fiber can bring to our everyday life: a super fast line, able to instantly take us on the other side of the world: the Shibuya Metro Station in Tokyo.
All materials: scenographic elements, billboards with QR, hundreds of actors, newspapers and the loudspeakers announcing the arrival of the train have been expressly created with the authentic "manga" style.
All this was enriched with lots of extras web tools: with an instant check-in (Facebook or Foursquare) you could locate yourself in Tokyo, Shibuya