Digital Escalators

Twenty 32-inch screens positioned on both sides of Rome underground's busiest escalator, located at Termini train station, a central gateway connecting the A line to the B line, heavily frequented by Roman commuters. 

They extend prospectively through the tunnel and catch the attention of people on the stairs. The optimal use of these systems requires dynamic content that follows people flow. It is therefore recommended to use video and animations, preferably matching the decoration of the wall behind.

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