Columns

Columns are large-format (120x325cm) backlighted and double-sided street furniture that enable portrait-oriented creativity. A glass protects paper billboards from the weather.

Located in Genoa and Parma, they intercept major streets vehicle and pedestrian traffic, to and from the city centre.

In Genoa they are evenly distributed in major districts hotspots; while in Parma they are mostly focused in the city’s major access points, welcoming incoming vehicles.