Brand Solutions facilitate meetings and exchanges between media centres, creative agencies, clients and the local communities. They offer a more up-to-date and creative out-of-home communication flow.discover more
Renault Augmented Reality Show
On the occasion of the launch of the new Renault Twingo, IGPDecaux developed an Augmented Reality animation of cinematographic quality interactivelly delivered on our Bus Shelters' LCD. Commuters at the bus stop activated with their presence the AR animation overlayed to real time shooting of the area.
The scene was about a woman, apparently an average one, who unexpectedly climb a utility pole and jumped into a manhole to get on her car, agile just like her. A Creative Solution that turned traditional adv into interactive street furniture.