IGPDecaux is experienced in the design of innovative solutions outlined to be implemented on traditional shelters.
Brand shelters are customized shelters allowing brands to reach their target in a totally immersive environment. They provide opportunities for countless applications, including: the full or partial application of high quality adhesive film, the installation of monitors and sensors to create user interaction, artistic and ornamental works on roof and floor, display or distribution of products through showcases and dispensers.
These applications can be bundled with promotional or sampling activities and, thanks to their interactive potential, they primarily impact on pedestrian traffic while ensuring visibility to vehicles.
Clients can opt for several positions located in strategic areas of the city.
Brand Solutions facilitate meetings and exchanges between media centres, creative agencies, clients and the local communities. They offer a more up-to-date and creative out-of-home communication flow.discover more
The new fragrance of Narciso Rodriguez surrounded the Quadrilatero della Moda and offered some pleasant waiting times. For the launch of the new fragrance of Narciso Rodziguez, IGPDecaux Creative Solutions together with Posterscope and in collaboration with ATM S.p.a, transformed the tram shelter in via Manzoni (Milano, Italy) in a real perfume boutique.
The campaign offered people the possibility to test the scent by inserting their hand in a special space where, thanks to a presence sensor and a specific perfume supplying people could try the fragrance like if they were in an open air perfumery.
Renault Augmented Reality Show
On the occasion of the launch of the new Renault Twingo, IGPDecaux developed an Augmented Reality animation of cinematographic quality interactivelly delivered on our Bus Shelters' LCD. Commuters at the bus stop activated with their presence the AR animation overlayed to real time shooting of the area.
The scene was about a woman, apparently an average one, who unexpectedly climb a utility pole and jumped into a manhole to get on her car, agile just like her. A Creative Solution that turned traditional adv into interactive street furniture.