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Digital Escalator
Underground
20 32-inch screens positioned on both sides of the busiest escalator in the Rome underground, the one located at Termini station, a nerve junction linking line A with line B that is very popular with Roman commuters.
They extend prospectively into the tunnel and accompany people's gaze on the stairs. The optimal use of these facilities requires moving content that follows the flow. Therefore, videos and animations are recommended, preferably combined with full decoration of the wall behind.
- Lazio
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