JD Sports

JD Sports chooses to plan an OOH campaign together with IGPDecaux in the city of Naples.

During the month of December, JD Sports chose to plan an out-of-home campaign in collaboration with IGPDecaux in the city of Naples. Through the creation of two "Station Dominations" at the city’s busiest metro stations, Duomo and Augusteo, together with captivating "Brand Bus Shelters", JD Sports captured the attention of citizens and visitors with a unique mix of international talents and elite sports.

The campaign maximized the brand’s distinctive colors - yellow, black, and white - and thanks to the collaboration with world-renowned artists and footballers, JD Sports emphasized the concept of 'Forever Forward,' whose copy was chosen for its clarity and immediacy with the aim of inspiring the audience to push themselves further in their commitment to sports and the pursuit of a healthy lifestyle.

A key element of the campaign was the iconic JD Sports Duffle Bag, which has been a status symbol of durability, functionality and design for 25 years. The bag was the protagonist of the "Brand Bus Shelters" capturing the curiosity of the public and consolidating the presence of JD Sports in the collective imagination.

JD Sports' collaboration with IGPDecaux in Naples revealed the power and versatility of out-of-home campaigns, demonstrating how a strong combination of creativity and a compelling message can be highly effective. The planning of two “Station Dominations” and “Brand Bus Shelters” in the most strategic points of the city showed how the “Out of Home” is one of the most effective medium for impactful advertising communication.

Which systems are involved?

Station Domination

Brand Shelters

Browse the catalogue

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

Services and Planning

Corporate

Contacts

Work with us
Contacts
Request a quote

Whistleblowing
Click here to send a report

Request a quote

I would like to request a quote for:

Your data

I represent a communication agency

Your contacts details

Your message

IGPDecaux S.p.A., in line with its Privacy Policy, may use my personal data for

direct marketing purposes, aimed at promoting IGPDecaux's services, products and brands, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Art. 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforementioned legislation;

the performance of analysis and market research activities, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforesaid legislation;

the sending of newsletters and periodic updates (e.g., by e-mail) relating to products, services, initiatives and events organised by or in collaboration with IGPDecaux, including invitations to the aforementioned events, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions which will replace/supplement the aforementioned legislation.