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Winelivery

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Winelivery in the metro with IGPDecaux for a Phygital shopping experience

Winelivery, the App on the market with a beverage delivery service, plans Out of Home with IGPDecaux: in several Milan metro stations, Phygital's facilities are transformed into a virtual supermarket where passengers can buy drinks easily and immediately, even while on the move. How? Directly from the OOH installation, in this case the billboard, by framing a Qr Code that leads them to finalise their online purchase on the Winelivery App.

The project is perfectly positioned within the current panorama, where the shopping experience is becoming increasingly hybrid because it is divided between the online and offline worlds. Through a physical experience that dialogues with the world of the Web, the campaign brings to the fore the value of interaction and integration of the two environments - physical and digital. Outdoor advertising can in fact become a very effective hook to lead users to deepen their purchasing experience on the online channel, and the data testify to this: after a period of two weeks from the on air, more than 2,550 scans of QR codes were recorded.

The campaign was realised by IGPDecaux through the Nurture startup affiliate programme and is on air in Milan metro stations in September and October.

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Which systems are involved?

metro -en

Phygital Network

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Fax: 02/6599037

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