Winelivery | IGPDecaux

Request a quote
(0)
(0)
/ en

/ it

/ Menu

offer
corporate
case studies
nurture
catalogue

Services Analysis, creativity and planning, discover all our services for a successful Out of Home campaign / Services

Services and
planning

Creativity and technology We enhance your brand through creative, digital and high-impact communication projects / Creativity and technology

Environments Your communication in the environments and means of transport preferred by citizens / Environments

Company Find out more about us and our external communication services /Company

Sustainability We strive for a better quality of life in more hospitable and usable cities /Sustainable development

Browse the product catalogue

Winelivery

IGPDecaux

IGPDecaux

Winelivery in the metro with IGPDecaux for a Phygital shopping experience

Winelivery, the App on the market with a beverage delivery service, plans Out of Home with IGPDecaux: in several Milan metro stations, Phygital's facilities are transformed into a virtual supermarket where passengers can buy drinks easily and immediately, even while on the move. How? Directly from the OOH installation, in this case the billboard, by framing a Qr Code that leads them to finalise their online purchase on the Winelivery App.

The project is perfectly positioned within the current panorama, where the shopping experience is becoming increasingly hybrid because it is divided between the online and offline worlds. Through a physical experience that dialogues with the world of the Web, the campaign brings to the fore the value of interaction and integration of the two environments - physical and digital. Outdoor advertising can in fact become a very effective hook to lead users to deepen their purchasing experience on the online channel, and the data testify to this: after a period of two weeks from the on air, more than 2,550 scans of QR codes were recorded.

The campaign was realised by IGPDecaux through the Nurture startup affiliate programme and is on air in Milan metro stations in September and October.

IGPDecaux

IGPDecaux

IGPDecaux

IGPDecaux

IGPDecaux

Which systems are involved?

metro -en

Phygital Network

Browse the catalogue

Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

Services and Planning

Corporate

Contacts

Work with us
Contacts
Request a quote

Whistleblowing
Click here to send a report

© IGPDecaux S.p.A. - P.IVA 00893300152 - Privacy & Cookies

Request a quote

I would like to request a quote for:

Your data

I represent a communication agency

Your contacts details

Your message

IGPDecaux S.p.A., in line with its Privacy Policy, may use my personal data for

direct marketing purposes, aimed at promoting IGPDecaux's services, products and brands, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Art. 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforementioned legislation;

the performance of analysis and market research activities, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions that will replace/supplement the aforesaid legislation;

the sending of newsletters and periodic updates (e.g., by e-mail) relating to products, services, initiatives and events organised by or in collaboration with IGPDecaux, including invitations to the aforementioned events, both by traditional means of communication (e.g., paper-based mail, operator telephone calls, etc.) and by automated electronic means pursuant to Article 130, paragraphs 1 and 2 of Legislative Decree 196/03 and, where applicable, pursuant to EU and/or national provisions which will replace/supplement the aforementioned legislation.