During January, WeRoad promoted its new out-of-home campaign in the main subway stations in Rome, planned in collaboration with IGPDecaux on 400 highly impactful adv units.
In 2024 as well, WeRoad chose to repeat the initiative of the 'Bridge Days' campaign, which last year had an unexpected success in the Milan metro stations, becoming viral on the web and on social media channels thanks to its immediacy and originality. At great demand, WeRoad presented a calendar of holidays and “bridge days” for 2024, fitting the right combination of holidays, useful to facilitate the planning of the upcoming vacations. Thanks to this out-of-home campaign, WeRoad aimed to encourage and inspire people to take breaks and enjoy new adventures, without having to wait for the August holiday.
The campaign, on air from 8th to 22nd of January, had a positive and rewarding feedback from the audience, due to the ease of its visual and textual approach which made the message positive and inviting for travelers. The synergy between WeRoad and IGPDecaux confirmed once again the effectiveness of the collaboration in building high-impact out-of-home communication solutions.
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