La musica è donna - RESPECT: this is the claim of the OOH campaign that Warner Music Italy, in collaboration with IGPDecaux, brought to the city of Milan. A network of shelters and a Maxi circuit in the underground, for a total of over 800 billboards, communicated Out Of Home a message of great impact on the occasion of International Women's Day. In fact, the campaign wanted to celebrate all Italian and international female artists for their successes in music: the faces of Levante, Laura Pausini, Dua Lipa, SIA, Annalisa, Cardi B, Mina, Lizzo and Aretha Franklin were featured on the creative.
Together with the featured singers, IGPDecaux installations brought a Qr Code to the foreground, inviting passers-by to listen directly on Spotify to the playlist of the artist in advertising, simply by framing the code with their smartphone.
A further example of the effectiveness of an Out Of Home campaign that dialogues with the world of the Web, in a context increasingly tending to favour integration between offline and online channels.
Below are some photos of the OOH plants invariably tinged with pink:
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