“Try them all, find out yours!” was the irresistible claim of Venchi campaign to encourage people to taste their Chocoviar, cacao microspheres, produced in 7 different flavors, which have become the most iconic chocolates of the brand. 

In collaboration with the “Brand Solutions” team of IGPDecaux, Venchi launched an OOH campaign based on the concept of choosing your own chocolate as a personal story. This idea was expressed through the claim “Chocoviar. Chochesei.”, promoting the sensory experience and the desire to savor Venchi products, positioning them as a gourmet experience that reaches its full potential in the differentiation of chosen profiles, creating a world for each one. 

The planning of the ooh campaign included the creation of a brand bus shelter at Largo Cairoli near the Sforza Castle. Decorated in orange tones and made even more "greedy" by nice mock-ups fixed on the roof in Chocoviar version, the brand shelter helped to recreate a fully customized place with the brand's colors. The location was chosen for its proximity to the Venchi store on Via Dante, aiming to optimize brand exposure in a high-visibility area with a diverse audience, including commuters, tourists, and businessmen.