SPONTINI MILANO 1953 | IGPDecaux

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spontini milano 1953

SPONTINI MILANO 1953

IGPDecaux

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The “Tram Led” wishes Milan a Merry Christmas

Spontini Milano 1953 wished a Merry Christmas to the city of Milan by lightening up its traditional transport, the tram 1928.
In parallel with the international development of the brand in Tokyo, where two PoS have been opened, Spontini Milano 1953 has decided to celebrate Christmas in the name of tradition, greeting citizens with the sparkling of a Tram Led.

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The Tram Led is one of the 500 vehicles built between 1928 and 1930 by Carminati and Toselli for the Tramway Company of the time; it is furnitured inside and wrapped up with 43 sq. of micro led on the outside.
Spontini partnered together with ATM spa and IGDecaux Innovate, who followed the media project, and referred to Klaxon srl for concept, creativity and implementation.

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Which systems are involved?

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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