SKY ITALIA | IGPDecaux

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SKY ITALIA

IGPDecaux

Sky Box Set arrives in Milan

In order to launch the new Sky Box Set, kinetic has planned a Milan-focused campaign: Station Domination at Duomo Underground, 68 branded digital screens and 5 entirely decorated bus-shelters granting an exclusive and impressive communication.
For this Station Domination the platform has been wrapped with Sky Box Sets' TV series titles, creating an immersive environment for TV series lovers. The station has also been used as a set for the shooting of an episode of Atlantic Confidential, the Sky TV program dedicated to TV series.
The communication plan also included Street Furniture (330 bus shelters in Milan), back-lightened large format billboards spread throughout other underground stations and decorated transports in Milan and Rome (29 decorated vehicles between tram and busses).

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Which systems are involved?

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Station Domination

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