Pasta Rummo, synonymous with artisanal excellence, tells a story of love for the land and good food in every dish. Passion and dedication, two interconnected feelings that allow Rummo to maintain high standards of quality, are also reflected in the out-of-home campaign, planned between April and July in collaboration with IGPDecaux, to communicate the brand's core values: authenticity and tradition.
The campaign's creativity was a perfect combo of captivating visual elements and evocative messages, linking each type of pasta to a unique sensory experience by telling the story from Sicily to Capri and evoking flavors and scents of the sea, even in the city. The campaign promoted not only the quality of Rummo’s products, but also leveraged emotions and memories associated to the flavors of our seas.
The media planning involved multiple IGPDecaux assets, both traditional and digital ones, in high-traffic areas, starting from full-wrap trams in Milan, then in Linate and Malpensa airports, and subsequently the bus shelters and MUPI (digital screens or traditional billboards) in Milan, Turin, Bologna, Florence, and Naples. This multi-channel approach engaged the target audience to maintain a strong presence and reinforce the brand’s image of quality and tradition.
An effective outdoor campaign that strengthened the brand's connection with existing consumers and attracted new customers through visually engaging and compelling messages.
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037
