PHILADELPHIA
Philadelphia, the cheese for every occasion, in OOH with IGPDecaux and IGP
Philadelphia, the quintessential creamy spreadable cheese from Mondelez, is a delight for the eyes and satisfies everyone, whether they prefer sweet or savory!
The Out of Home campaign for Philadelphia has been planned on analogue and digital ad spaces of IGPDecaux and IGP in Milan, Genoa, Verona, Bologna, Padua, Rome, and Naples, starting from May 6th for 2 weeks.
The campaign’s artwork was conceived with a visual and textual approach that is simple whose copy, colors, and fonts able to capture the public's attention, by making it effective and engaging.
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