Nousfera | IGPDecaux

Nousfera Lab

Mission Cassandra, the first tram which arrives from the future to restart from the present.

Nousfera, one of the companies of the Nou Group holding, a hub of ideas and a collector of human spaces, landed in Milan with Mission Cassandra, the first historic tram that comes from the future, specifically from 2124. Created in collaboration with IGPDecaux to move through the streets of Milan, touching the most iconic places and key points of Milan Design Week, its function as a vehicle was adapted to that of a time capsule, traveling through space.

Mission Cassandra has brought with it a clear message: WE CAN BE THE FUTURE.

Wrapped with a holographic adhesive film that enhances its futuristic appearance, the tram contained within it an emblematic element: the last fragment of green left on Earth, a strong symbol that serves as a warning and inspiration for today's generations.

Inside the capsule, there was the "mirror of conscience" that invited visitors to reflect on their environmental impact with a simple but powerful message: the future of the Earth depends on the choices we make today.

During the Design Week, the tram also hosted a series of talks dedicated to sustainability, featuring high-profile speakers such as designers, environmental experts and academics.

The goal was to stimulate a collective reflection on the urgency of adopting more responsible behaviors to preserve our planet.

Which systems are involved?

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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