The essence of the Amalfi Coast crossed Italy from north to south, bringing with it its unmistakable flavours with a colourful Out of Home campaign by Malfy Gin on air last May in the cities of Milan and Naples.    

The campaign, made by IGPDecaux Brand Solutions, included a mediamix with the decoration of a Station Domination in the Porta Genova M2 station, a brand shelter in Milan and one in Naples, as well as a full wrap tram. The identification and selection of two central areas such as Porta Genova in Milan and via Toledo in Naples allowed the brand to intercept a large audience, concentrating the Out Of Home campaign in the main leisure and entertainment areas of the two cities.