MAGNUM ALGIDA | IGPDecaux

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magnum algida

MAGNUM ALGIDA

Magnum Algida launches the new #PleasureExpress line in a sensorial journey with IGPDecaux Brand Solutions

Magnum Algida kicked off the ice cream season with the presentation of a trio of flavors, named Magnum Pleasure Express, inspired by mood and tastes of mind that explore new combinations of flavors and textures: Euphoria, Wonder and Chill.

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IGPDecaux

Driven by the hashtag #WhereverPleasureTakesYou!, the launch of this new range took place in Milan, in the weekend of 11-12 May, as part of a special event on the historic tram "Ventotto" (number 28) by IGPDecaux, transformed for the occasion into a sensory journey with departure and return to Piazza Castello.

After an exclusive evening, dedicated to press and influencers, the historic tram of IGPDecaux opened its doors to everyone offering a taste of the new ice creams by travelling through the heart of the city in the retro and elegant atmosphere of the Pleasure Express. A fantastic initiative Out Of Home, carried out by IGPDecaux Brand Solutions in collaboration with the creative agency Apload, which knew how to well fit itself in a big communication project, considered a success in the history of Magnum also for the scores that the campaign obtained in the consumer tests.

IGPDecaux

IGPDecaux

IGPDecaux

IGPDecaux

IGPDecaux

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