Luci, Cocktail e Atmosfera Unica: Milano Abbraccia il Natale insieme a Jack Daniel's e IGPDecaux

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luci, cocktail e atmosfera unica: milano abbraccia il natale insieme a jack daniel's e igpdecaux

JACK DANIEL'S

Lights, Cocktails and Unique Atmosphere: Milan embraces Christmas with Jack Daniel's and IGPDecaux

In December, Jack Daniel's transformed Milan into a sparkling festive oasis with an extraordinary out-of-home campaign in collaboration with IGPDecaux. Through the installation of a Brand Shelter in Largo Cairoli and the presence of a special Tram, Jack Daniel's brought its unique vision of Christmas in the heart of the city.

The out-of-home campaign included a Brand Shelter at Largo Cairoli, welcoming passersby with a magical setting. Inside the special bus shelter, a dispenser of “Jack Daniel’s” branded Christmas balls was placed to offer residents and tourists a festive touch to take home, immersed in the monochromatic elegance of black and white colors, perfectly embodying the distinctive spirit of the brand.

Additionally, a special “Jack Daniel” branded tram traversed the busiest streets of Milan, offering a unique and engaging experience. On board, participants had the opportunity to enjoy exclusive cocktails, take part in bartender masterclasses, and attend corporate events. Hangings out with influencers and special guests made the journey even more memorable, while live music by Spaghetti Unplugged kicked off the celebrations on the final day.

The choice of black and white colors for the campaign emphasized Jack Daniel's strong and elegant identity. This combination gave to the advertising message a unique visual impact, capturing the audience's attention and conveying the brand's sophistication even in a Christmas context.

Through the combination of refined visual elements, engaging interactions and a touch of Christmas magic, Jack Daniel's and IGPDecaux once again demonstrated their skill in creating unique experiences that harmoniously blend with the festive atmosphere of the city. The campaign left an unforgettable memory in the minds of Milanese residents, strengthening the relationship between the brand and its community of enthusiasts.

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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