LILY'S KITCHEN | IGPDecaux

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lily's kitchen

LILY'S

“Dinner is served for your four-legged friend!” Lily's Kitchen planned an out-of-home campaign in the heart of Milan in collaboration with IGPDecaux to launch its proper pet food for dogs and cats.

Proper Food for Pets! The Brand Solutions team of IGPDecaux and Lily's Kitchen, the delicious pet food which provides tasty and rich meals, launched an out-of-home campaign in the heart of Milan. The city thus received the message of 'Proper Food for Pets', meaning complete and well-balanced meals and delicacies to meet the different needs of pets and fuel their desire for fun and play. This was promoted by Lily's Kitchen through a “Station Domination” in the mezzanine of M1 and M3 lines and on the platform level of M1 at Duomo metro station.

From November 13th and for over 28 days, the OOH advertising campaign of the pets brand seized attention with eye-catching graphics, inspired by the vibrant and colorful packaging of Lily's Kitchen products, embodying the essence of a wide selection and the excellent quality that define the brand's offer. This initiative aimed to inspire Milanese

La collaborazione per questa campagna Out Of Home è frutto dell'impegno congiunto delle Brand Solutions di IGPDecaux e del centro media Denstu. La creatività, che incarna i valori fondamentali di Lily's Kitchen, è stata ideata internamente dal team creativo del brand.

Which systems are involved?

Station Domination

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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