The Iren Group, one of the main Italian companies active in the energy, gas, technology and environment sectors, is once again the protagonist of an important communication campaign to promote its "Più Regali" and "Più convenienza" offers.
A major Out of Home advertising initiative with two Station Domination created by IGPDecaux's Creative Solutionscontributes to the launch of the latest commercial novelties. In addition to the great impact of the creativity, the outdoor advertising is enhanced by its strategic positioning. In fact, two large Italian cities, Rome and Milan, are involved, as well as two high visibility metro stations for the OOH media, which are among the most important on the network due to their high level of attendance.
In Rome, at the Termini underground station, the campaign is on air from 14 to 27 September, while in Milan, where the Duomo M1 underground station is the protagonist, the campaign will reach the flow of passengers from 29 September for a fortnight.
The creativity used is perfectly in line with the brand's trademark, of which it takes up the variety of colours and the wave shape, symbol of energy and movement. The concept of the campaign, signed by Leagas Delaney Italia, is in fact linked to the concepts of change and transformation that have always belonged to the brand. It is therefore consistent with its DNA that Iren chooses to reach its consumers through Out Of Home, and the underground, a decidedly dynamic means of transport, close to people and accompanying their movements.
Campaign planning was handled by Next14.
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