The clarity of the copy, short and direct, combined with an essential black and white design to highlight the brand identity, were the key factors that guided the out-of-home campaign of the well-known Apulian designer window and door brand, I NOBILI, with 50 years of experience, always in search of maximum efficiency and, at the same time, sensitive and attentive to the environment, so much so as to consider sustainable development the only feasible model.
In collaboration with IGPDecaux, the planning of the campaign was widespread with an interesting media mix involving assets such as Milan’s metro - station domination at Central Station – as well as Rome - Turin - Naples and numerous trams and buses, all full-wrap and full-back decorated, which ran through different Italian cities. The creativity, enhanced by various payoffs such as ‘The window is the soul of the house’ - ‘Sustainable Design’ - ‘The Window Revolution’, promoted a new sustainable design product, Marchese Hybrid, the brand's prestigious window frame, entirely made in Italy.
The campaign was launched on full-wrap and full-back trams, constantly moving through the city streets, as well as in the crowded metro. This approach was strategic to reach a broader audience. It also encouraged travelers to scan the QR code for their discount code. The strategy, based on clarity and simplicity, made the brand appear trustworthy. The sober design contributed to creating a professional image of the brand.
With its refined simplicity, this out-of-home campaign left a lasting impression!
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