Eurospin, the smart shopping supermarket, chooses to plan an Out of Home campaign in collaboration with IGPDecaux to launch its new home shopping delivery service in the city of Milan.
In September, Milan was adorned with posters in the brand's iconic colours and traits, promoting the OOH campaign on various assets, including bus shelters, maxisides on buses, full-wrap on jumbo trams and the metro's maxi circuit.
Of great impact was the complete branding of some Jumbo trams: using simple and straightforward copy, a creativity was realised that told a story through two images in succession on the notes of blue and yellow, the symbolic colours of the brand.
Quick and coincidental is the 'Milano, rilassati!' copy, which jokingly picks up on the Milanese frenzy and tells the busy worker in the city of a thousand opportunities that from today he will have one less worry: Eurospin will fill the fridge for him!
The campaign, which was the result of teamwork between Eurospin and IGPDecaux, was supported by Studiò, IGPDecaux's in-house agency, in its conception and design: from the fine-tuning of the project to the realisation of the copy and all the creativity.
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