ESSELUNGA | IGPDecaux

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ESSELUNGA

Esselunga chooses IGPDecaux to launch its new wine delivery service with an iconic Tram Event.

During the month of December, Esselunga chose IGPDecaux to promote its new Wine Delivery service with an iconic Tram Event in the city of Milan.

IGPDecaux

This initiative involved not only high-profile influencers but also leveraged active participation of passersby, offering them a wine tasting experience directly on board the tram. The main purpose was to create awareness, engagement and promote the new service in a unique and memorable way.

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IGPDecaux

The tram was customized with standout colors: red and glittering silver. This design choice added a chic and elegant touch to the vehicle, making it immediately recognizable and eye-catching for anyone saw it travel through the streets of Milan. At the “Tram Event”, in addition to important influencers being invited, passersby in the city of Milan were directly involved in a guided wine tasting.

The collaboration between IGPDecaux and Esselunga was crucial for the success of the event. From the graphic design to the event logistics, the two companies worked synergistically to bring to life the iconic “Tram Event” project.

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IGPDecaux

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Which systems are involved?

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Centro Direzionale Milanofiori
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037

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