CORSICA SARDINIA ELBA FERRIES
Yellow, the colour that evokes summer and bright sunshine, is also the distinctive colour of the Corsica Sardinia Elba Ferries shipping company, which used it for their summer campaign with the slogan “Go Yellow” aimed at promoting the advantageous fares to reach the beautiful islands of Sardinia, Corsica, and Elba aboard a modern fleet equipped with a wide range of services. Thanks to this colour and a simple copy, able to provide useful and easy-to-remember information, Corsica Sardinia Elba Ferries planned an OOH campaign with IGPDecaux using a new asset for the shipping company: buses and trams.
For almost the entire month of May, trams and buses with “full-wrap” and “full-back” decorations travelled through different Italian cities, promoting the creativity of the brand’s “Go Yellow” campaign in the cities of Florence, Milan, Turin and Reggio Emilia.
By using this asset in several cities at the same time, prioritizing “full-wrap” decoration, the campaign created a highly impactful visual solution. This approach ensured coverage, not only on the roads but also at the pedestrian level, reaching those people who travel by public transport every day. The campaign positioned itself, in every sense, "in the middle of the road" offering high visibility from the city center to the outskirts, with a continuous and capillary exposure of the message and ability to reach not only the target audience but also a varied one in terms of age, gender, employment and interests.
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037
