Original and authentic! Blanco is the new global face of the Fall 2022 campaign of Calvin Klein Jeans, who chose IGPDecaux and its Brand Solutions for special Out-Of-Home (OOH) advertising in Milan.
Drew Vickers photographed the Italian singer who climbed the music charts up to the top in a few years and became an icon of the American brand’s style.
The Milan OOH campaign will last until October 31st and will include three branded shelters located in Largo Cairoli, Largo La Foppa, and via Torino. The branded shelters are fully decorated in white and black tones, with the addition of an unusual showcase: the advertising system contains a poster dispenser to allow passers-by the opportunity to detach a 100x70 poster of Blanco - the testimonial of Calvin Klein Jeans' campaign - and take it home.
In addition to branded shelters, the Calvin Klein Jeans brand is also featured on a set of analogue shelters, Digital CLPs, Tram Wraps, Mega-Site Banners and Wildposting, forming a wider OOH campaign.
Calvin Klein Jeans’ campaign has been promoted in collaboration with the Brand Solutions offered by IGPDecaux, Italy’s leader in OOH communication, together with the OOH Specialist Billups.
All the creative work for the special activation for Calvin Klein Jeans was done and adapted by IGPDecaux’ in-house agency, Studiò.
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