Once again, Chiquita used the language of art to best represent its lively and pop character, collaborating with Romeo Britto, the globally renowned Brazilian neo-pop artist, to create the “Pop by Nature” campaign planned on IGPDecaux assets.
In the spirit of a life rich in colors and positivity, Chiquita branded the Cadorna metro station in Milan, creating an incredible station domination that transformed it into a "pop museum," recreating vibrant spaces and environments with vivid and saturated colors capable of evoking emotions and capturing the attention of passengers.
Furthermore, they completely branded the bus shelter near Piazza Cairoli, close to the iconic Castello Sforzesco, coloring it with harmonious contrasts and conveying the brand’s pop essence. All those who physically visited the bus shelter had the opportunity to grab one of the exclusive limited-edition posters created by the artist Romero Britto.
The visual and immediate impact of this memorable campaign, on air for three weeks until the end of March, was due to the choice to rely on IGPDecaux Brand Solutions team who, once again, was able to show their know-how, making Milanese citizens and tourists live unique and immersive experiences in the celebratory atmosphere of Chiquita’s pop soul.
The out-of-home campaign was the result of a joint effort with the creative agency Bitmama, the media agency "Media Italia" and the Brand Solutions of IGPDecaux, world leader in the external communication.
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