The protagonist of this initiative was Caudalie, the well-known French skincare brand, which presented its Vinoperfect line (the bestselling anti-spots range), first to creators and journalists and, later, to the entire public, on the event tram of IGPDecaux along the streets of the historic center of Milan.

On board this iconic vehicle, the participants had the opportunity to undergo free accurate analysis of the skin, together with personalized skincare advice.

The full-wrap event tram was capable, once again, to fully exploit the communication potential of the medium and to be noticed by citizens and tourists thanks to the customization of its large surface and the continuous movement through the streets of Milan, peculiarities that made the campaign memorable and impactful.

The project is entirely by Caudalie who conceived the concept and the creative aspects in collaboration with IGPDecaux Brand Solutions.