Can a tram turn into a travelling salon where you can sip coffee with style experts, discover how to make the home of your dreams and even learn how to make a floral brooch, all while travelling the streets of Milan to discover the design gems of the Fuorisalone? The answer is yes, and the tram-event 'Design Circus. Il tram dei sogni possibili" made by CasaFacile in collaboration with IGPDecaux Brand Solutions.
Design Week is an international event in which the city of Milan hosts professionals and visitors from all over the world, becoming an open-air design workshop.
Welcoming visitors on the tram, furnished as a modern and cozy living room played out in the colours of antique pink and aqua green, were both the editor-in-chief and the editorial staff of CasaFacile, a magazine recognised as a point of reference for all furnishing and lifestyle enthusiasts, as well as experts in the sector. The idea arose from the desire of the magazine's team and partner companies to create moments of conviviality and get-together with the community of readers, digital creators and stylists: hence the desire to create an environment to be discovered, photographed and shared, in the sign of the social era, but at the same time to be experienced and touched. An environment that is therefore real, welcoming and elegant, just like the possible dreams of CasaFacile want to be, in the name of a style within everyone's reach, but with that extra touch that makes the difference.

There were several elements that made this tram event unique: the care taken with the layouts, the graphics that covered the vehicle and the furnishings that welcomed visitors. Giving even greater significance was CasaFacile's desire to truly open itself up to the world of design and enthusiasts in its various facets: the presence of the editorial staff on board, the open and direct comparison, the involvement of content creators and stylists.

Three concepts made this event a success: style, conviviality, multimedia. Plus the unrivalled charm of trams, of course.