Following the success of 2023 edition, Bottega Verde’s Christmas Tram enchanted Milan this year too, from November 8th to 17th, bringing cheer and Christmas spirit through the charming streets of the city.
The Tuscan cosmetics brand transformed a historic Milan tram into a travelling showcase, full-wrap in Bottega Verde, decorated with Christmas ornaments and provided with beauty products.
On board the tram, passengers could have an immersive 30-minute experience, complete with entertainment and shopping activities, where they could discover over 100 gift ideas for every need. From skincare to bodycare, from fragrances to makeup, including products dedicated to men. There were also elegant cluch-bags, metal boxes, Christmas tree decorations, and exclusive beauty calendars, full of surprises for the entire festive period. Each purchase, made on the tram, was accompanied by an exclusive gift from Bottega Verde.
The event concluded by inviting people to continue their journey by exploring the full Christmas collection at the Bottega Verde shop in 20, Torino Street, located a few steps away from the tram's departure stop at 2, Cesare Cantù street. The experience could also go on visiting other stores in Milan, the 350 stores nationwide, or consulting the entire product range on the official website.
The strategy combined the emotional engagement of the physical experience with a clear drive-to-store action, aiming to encourage shop and online visits.
The initiative was carried out in collaboration with IGPDecaux Brand Solutions, who designed and set up the tram, giving Milan an additional sparkle of Christmas magic.
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