To communicate the opening of the new technology hub in Turin, Banca Sella launched, in collaboration with IGPDecaux, an out-of-home campaign, which was on air in September and the first week of October. The campaign was deployed on historical trams and the eurotram, with a full-wrap decoration, as well as on digital displays within the Turin metro, opting also for a “metro domination Lingotto”.

The campaign's creativity, minimal and winning, was perfectly in line with the essential style of these assets. Through the skillful use of shades of blue, evoking feelings of reliability and professionalism, combined with a simple and elegant design, they managed to capture the attention of passers-by. The visual contrast between the dynamic urban context and the clean visual message amplified the communicative impact, making the campaign a distinctive and contemporary element in the cityscape.

As well as conveying a strong sense of authority and innovation, the campaign highlighted Banca Sella's commitment to promoting technological development and strengthening its position as a leader in the fintech sector.