ARMANI BEAUTY | IGPDecaux

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ARMANI BEAUTY

IGPDecaux

The power of #Sì with Armani and IGPDecaux

Sì EAU DE PARFUM INTENSE is the new amber and floral fragrance from Armani Beauty.
Wrapped in its iconic refillable bottle with elegant golden detailing, #Sì is a real jewel, a blend of floral tones, vanilla and amber.
In Milan, in September, Armani Beauty's Out of Home campaign was the protagonist of a branded canopy in Cairoli and a circuit of canopies in the city centre.

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IGPDecaux

Realised thanks to the collaboration between Wavemaker Italy and the Brand Solutions of IGPDecaux, the campaign was able to convey through images, the new intense yet delicate fragrance of Sì EAU DE PARFUM INTENSE. A perfect essence for the modern woman, elegant and refined but at the same time firm and determined.
A woman who says Sì to life, Sì to dreams and new opportunities. On the notes of red and gold, chic and impactful, the brand embodies this new idea of femininity that looks to the future and is not afraid to show off.

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