Science fiction and spectacle for the Out Of Home campaign involving the city of Milan on the occasion of the release of director Chris McKay's new film 'The Tomorrow War', available from 2 July 2021 in online streaming on Amazon Prime Video.

Soldiers and aliens are the protagonists of the new US production that combines action and science fiction, war and adventure. And this is precisely the atmosphere reproduced by IGPDecaux's installations, which brought the action movie to the city through the total decoration of the bus shelter in Largo La Foppa, located near the M2 Moscova metro station, and a Network Vision circuit that brought the advertising to several strategic and high-traffic points.

Dark tones and a floorgraphic enveloped the branded canopy created by IGPDecaux's Creative Solutions, together with the multiple details created to simulate the atmosphere of the clash, well capturing the struggle between the military and the alien invaders, central to the plot of the new cult film. Striking the attention of the Milanese public was the canopy showcase, with an interactive video animation that made the experience even more immersive for passers-by, setting the sci-fi spirit of the film in the city of Milan.

The campaign was realised by Amazon Prime Video in collaboration with IGPDecaux, the specialist Out Of Home, media buying and planning agency Rapport, the Amazon Experience 12 agency and the marketing agency Rufus Media.