Almo Nature is an international pet food brand that was born from the intuition of its founder Pier Giovanni Capellino to produce food with ingredients fit for human consumption. The brand is also known for its virtuous and activist approach, dedicating all profits, net of costs and taxes, to the Capellino Foundation for environmental protection and biodiversity projects. With its economic model, known as Reintegration Economy, Almo Nature is committed to giving back to nature what its production process takes away from it.
“Feeding your cat is feeding the whole of nature” is the pay-off of the integrated campaign Almo Nature Benefit Spa, launched to creatively communicate its corporate mission and support the Capellino Foundation. The campaign aims to raise awareness that every time you buy Almo Nature pet food, you contribute to the activism generated by Reintegration Economy. An invitation to make a virtuous change and restore biodiversity.
Thanks to the collaboration with IGPDecaux, Almo Nature planned a massive multi-asset out-of-home campaign in several Italian cities to amplify its tv spots and online ads. Once again, the Out-Of-Home stood out as a key element to boost the message on other media, offering a wide coverage and a bold and unusual creativity that perfectly adapted to various environments, from dynamic to airports, metro and even roadside. In detail, the campaign was deployed throughout the month of June on Milan and Rome metro circuits, in Malpensa, Bologna and Genoa airports, on Bologna and Verona digital street furniture, and on Trento and Bari traditional street furniture, and even on a full-wrap tram in Florence.
IGPDecaux Out-Of-Home proves to be a complementary medium and a key element in a highly effective communication strategy, leveraging the power of the medium across different contexts to reach an audience particularly followed by pet lovers, perfectly in line with the brand’s target.
Strada 3, Palazzo B10
20057 - Assago - MI
Tel: 02/654651
Fax: 02/6599037
