Mutti, the historic company with more than 100 years of experience in the production of the best possible Italian tomato products, gets back to the Out of Home media planning a great project with...
Fattoria Scaldasole, the historic brand producing organic yogurt, opened the new year with an Out of Home campaign to launch its new brand identity, and the latest product innovation.
The multi-subject and multi-format campaign will be on air from the beginning of January to the first week of February, covering the main Italian cities: Milan, Turin, Naples, Rome, Florence and Bologna are the protagonists of this big outdoor project involving several urban structures. Underground Networks, decorated Bus shelters, MUPI, and large-format billboards captured the attention of the audience thanks to their positioning and the appealing copy used for the visuals. Four entertaining and impactful headlines accompanied the lauch of the new Scaldasole products line, intercepting a young and dynamic audience – catched by the cool tone of voice used in the communication messages.
The campaign, which is part of a wider and multichannel planning, was realized by IGPDecaux and the brand&design consultancy Robiliant Associati, responsible for the renaming and the new packaging of the brand’s products.