60 years: 6 decades of creativity and love for design that Federlegno elected to communicate to the city of Milan through IGPDecaux OOH advertising....
Sammontana
In every bite ... a revelation of taste! IGPDecaux takes Out of Home the new Sammontana ice-cream
From the 24th of June until mid-July, it is on air the OOH campaign realized by IGPDecaux launching the new Sammontana ice-cream: a real explosion of sweetness with a crunchy cover and a soft heart which will accompany our summer breaks giving taste and freshness. Decorated trams and buses (Side Banner and Full-Wrap) are the protagonists of the outdoor communication campaign realized thanks to the collaboration with the AUGE Creative Agency, the Wavemaker Media Center and IGPDecaux, which takes Out Of Home the latest products by Sammontana for the second consecutive summer.
The project involves several cities including Milan, Turin, Brescia, Bergamo, Verona, Florence, Siena, Ancona, Naples, Salerno, Bari and Cagliari. The visual of the campaign, along with the attractive claim "in every bite... a revelation of taste!" best celebrates the Gruvi ice-cream, which is available in the Croccantino, Pistachio, Coconut and Gianduia variants.
The OOH advertising campaign certainly doesn’t go unnoticed, inviting passers-by to try the exuberant taste of the new ice cream.
Here below the photos of the decorated vehicles which crossed the Italian cities:
Altre case histories
Everything becomes possible during the Milano Design Week, when even a tram may turn into a living room where you can challenge other passengers in front of a console, or a stage where you...
