Mutti, the historic company with more than 100 years of experience in the production of the best possible Italian tomato products, gets back to the Out of Home media planning a great project with...
From the 24th of June until mid-July, it is on air the OOH campaign realized by IGPDecaux launching the new Sammontana ice-cream: a real explosion of sweetness with a crunchy cover and a soft heart which will accompany our summer breaks giving taste and freshness. Decorated trams and buses (Side Banner and Full-Wrap) are the protagonists of the outdoor communication campaign realized thanks to the collaboration with the AUGE Creative Agency, the Wavemaker Media Center and IGPDecaux, which takes Out Of Home the latest products by Sammontana for the second consecutive summer.
The project involves several cities including Milan, Turin, Brescia, Bergamo, Verona, Florence, Siena, Ancona, Naples, Salerno, Bari and Cagliari. The visual of the campaign, along with the attractive claim "in every bite... a revelation of taste!" best celebrates the Gruvi ice-cream, which is available in the Croccantino, Pistachio, Coconut and Gianduia variants.
The OOH advertising campaign certainly doesn’t go unnoticed, inviting passers-by to try the exuberant taste of the new ice cream.
Here below the photos of the decorated vehicles which crossed the Italian cities: